CMA Awards of Outstanding Achievement
Audience Outreach
The CMA Outstanding Achievement in Audience Outreach recognizes programming that advances knowledge and understanding by reaching new audiences or enhancing existing ones.
Winner
Honourable mention
MEM — Centre des mémoires montréalaises
Montreal in 5 senses
Seeking to better represent marginalized groups in Montréal, the Montreal in 5 senses exhibition by the MEM — Centre des mémoires montréalaises is a cultural mediation project that offers 40 free workshops on the city and the 5 senses.
Each workshop of this cultural mediation project includes a sensory experimentation phase and an artistic production. They are a pretext for opening up spaces for exchange with the public on the city and offering enriching experiences to participants. The workshops are led by a facilitator from the MEM and the artist or partner who developed it. They take place in the organisations’ premises or in a nearby park.
The aim is to ensure the presence of MEM in Montreal’s cultural ecosystem, to introduce the museum to new audiences and connect with them, to offer new perspectives on the city and to provide original and accessible cultural content.
“We are delighted to receive an award for this very enriching project that has enabled us to discover the realities of new audiences and work in collaboration with an inspiring multidisciplinary team.The Montreal in 5 senses project: a picture, smiles; a sound, the anecdotes of the participants; a scent, the Montreal scents of our souvenir postcards; a taste, the taste of Montréal breads; and a shape, the shape of the island of Montréal, discovered for the first time by visually impaired participants.”
Individuals affiliated to the project
- Laure Barrachina
- Marion Denoyelle
- Angel Mota
- Annick Brabant
- Ophélie Raffin
- Youssef Shoufan
- Anne Jarry et le RAAMM (Regroupement des Aveugles et Amblyopes du Montréal Métropolitain)
- Mélissa Simard, Tours de table
- Chantale Dumas
- Magali Babin
- Natacha Clitandre
- Janie Lachapelle et Dominic Beaudin de l’Institut Nazareth Louis Braille
- Simon Gignac, Service de la géomatique — Ville de Montréal
- sous la direction d’Annabelle Laliberté et Catherine Charlebois.
Honourable mention
Fort Calgary
2022 Orange Shirt Day Walking Tour
The Orange Shirt day walking tour, in partnership with the Indigenous-led Colouring it Forward Reconciliation Society, saw settler-led contemplation of reconciliation and the fort’s colonial history. As intended, settler and non-Indigenous community members came together to consider and support their reconciliation journeys.
“Fort Calgary is proud to be recognized for our 2022 Orange Shirt Day Walking Tour, which led participants to contemplate their own journeys in reconciliation. As a predominately settler organization, we strive to actively take on some of the work of reconciliation as we reckon with the site’s colonial history.”– Bekah Jarvis, Director of Communications
Individuals affiliated to the project
- Allison Graham
- Nicole Henbrey
- Jeff Murray
Publicity
