CMA Outstanding Achievement
Audience Outreach
The CMA Outstanding Achievement in Audience Outreach recognizes programming that advances knowledge and understanding by reaching new audiences or enhancing existing ones.
Telus Spark Science Centre: Direct From… Educational Outreach Programs
What kid wouldn’t want to explore the great outdoors or the operating room from the comfort of their own home? Well, the “Direct From” programming series curated by the Telus Spark Science Centre in Calgary gives them the ability to do just that and so much more! The wildly popular virtual series connects students with a community of experts in fields such as medicine, the arctic, wildlife, climate change and so much more.
The programming allows for students to go “behind closed doors” and gain insight in areas to which they don’t normally have access. Through collaborative partnerships with institutions such as the Vancouver Aquarium and Alberta Health Services, “Direct From” has been able to provide informative and engaging events during the pandemic to students all over communities in Alberta. The innovative series gives kids live access to programs all over Canada and the opportunity to learn, ask experts questions, and best of all – have fun!
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"It is estimated that there are between 100 – 400 billion planets in the Milky Way Galaxy – a number that is truly astronomical and unfathomable! Even a number that huge wouldn’t be able to quantify the gratitude that Telus Spark Science Centre feels to be honoured as the CMA Award of Outstanding Achievement in the Audience Outreach category. We are so proud to be able to engage students in unexpected encounters with science that surprise and delight, and be able to meet them where they are at since they can’t always make it to our building." |