Director, Brand Marketing
Organization
Art Gallery of Ontario
Job Type
Permanent
Language Required
English
Location
Toronto
Application Deadline
N/A
Job Start Date
N/A
Date Posted
03/03/2020
Email
Kristen.Manning@odgersberndtson.com
Website
https://www.odgersberndtson.com/en/careers/16476
Salary
N/A
Job Description
Are you a bold, innovative leader with an eye for design and a love for all aspects of the creative process?
Do you have a passion for developing innovative brand strategies to attract and engage diverse audiences and a proven track record of success? Do you have an affinity for the visual arts and are excited at the thought of working for one of North America’s leading art museums?
The Director, Brand Marketing at the AGO (Art Gallery of Ontario) is an incredible opportunity to have an impact!
Located in Toronto, the Art Gallery of Ontario is one of the largest art museums in North America, attracting almost 1 million visitors annually. The AGO draws on a collection of over 100,000 works – as well as collaborations with internationally renowned museums - to present wide-ranging exhibitions and programs designed to attract and engage a growing audience. Rooted in the guiding principles of art, audience and learning, the AGO is focused on deepening relationships with existing members and visitors, attracting new and diverse audiences, presenting a consistent brand across all elements of business, and flexibly responding to the changing environment. In 2019, the AGO launched an innovative and bold new initiative designed to make the museum even more welcoming and accessible for all with the introduction of free admission for anyone 25 years and under and a $35 annual pass. With an operating budget of over $60 million, over 600 employees, and 400 volunteers, the AGO continues to build a high-performance culture as an employer-of-choice, with strong staff and volunteer satisfaction and engagement aligned to the AGO’s compelling mission, vision and values.
The AGO is looking for a Director of Brand Marketing who will:
• Lead and inspire a team to perform at the highest level of creativity, leading with quality, while being adaptable and flexible
• Provide exceptional design leadership and direction to create a high-quality, distinctive visual identity that will resonate with both local and global audiences
• Develop and execute a powerful brand strategy that will attract new and diverse audiences and deepen the engagement of existing audiences to create brand advocates
• Be a force of enthusiasm and positivity, with a sense of adventure and fun
The Director, Brand Marketing is a:
• Collaborative, creative pioneer who partners well with others and has proven that they develop concepts into compelling visual images and practical applications with measurable success
• Impactful innovator who has a creative track record and ability to define a clear, strategic, audience-centric vision
• Inspiring leader who translates new ideas and opportunities into practical solutions while meeting financial objectives and aligning with the AGO’s mission, vision, values and strategic objectives
• Recognized brand builder who has demonstrated success in building a strong brand internally across a diverse organization(s)
• Credible influencer who has strong ability to influence engagement and decision-making across organizations through effective strategy development, communication and implementation of imaginative, practical solutions.
• Informed decision maker who has diplomatic ability to make tough, evidence-based decisions in a collaborative, mission-driven organization
• Trend hunter who avidly observes emerging trends, understands changing market dynamics and utilizes data and analytics to glean insights into AGO audiences
• Agile entrepreneur who has ability to be nimble to adjust quickly and leverage opportunities to ensure success
• Open-minded coach who guides and mentors the marketing & design team to high performance through clear direction, transparent feedback, professional development and straightforward accountabilities. Directly related experience managing in a unionized workplace is an asset.
• Financial pro who has demonstrated budget management skills with direct experience creating, monitoring and adjusting budgets to maintain a balanced position
• AGO advocate who has a passion for the arts and the not-for-profit sector, with an appreciation of the Toronto creative sector
• Savvy marketer who has a broad understanding of the development and implementation of a marketing campaign including print, out-of-home, social media and digital platforms, working with multiple vendors, agencies and media outlets
To explore this opportunity further, please contact Kristen.Manning@odgersberndtson.com or submit your resume and related information in confidence online at www.odgersberndtson.com/en/careers/16476