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Job Description:
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Position Summary Reporting to the Executive Director the Marketing & Events Coordinator will develop and implement an annual marketing/communications plan utilizing strategies designed to elevate the profile and engage public audiences of the VPAG. This position facilitates opening receptions and events for the gallery. The Marketing & Events Coordinator works closely with all staff, volunteers and VPAG committees.
Marketing & Communications: • Create marketing plan including budget; manage, execute approved plan within budget • Create and adhere to an approved design book/branding for the VPAG • Manage the execution of marketing campaigns from concept to delivery • Manage marketing for all Gallery events, programs and services • Provide detailed monthly reports tracking that analyze performance metrics and measurements • Website management and updates - CMS/WordPress • Design and distribution of all promotional materials for Gallery exhibitions, events and public programming including print, video, and digital media • Build awareness of the Gallery through social media • Design and distribute Gallery newsletter and E-news • Send out events and programming information to media through online listings, emails and press releases • Promote Gallery Shop and Art Rental Program • Support the Gallery Shop/Art Rental with bringing in new artists and artisans and marketing • Maintain archive of exhibition materials/per exhibition
Admin/Sponsorship: • Create and maintain sponsorship relationships with local businesses • Create an annual sponsorship brochure and distribute to current and potential supporters • Design customized sponsorship packages for corporate partnerships • Design and create the annual report for the AGM
Public Programming & Events • Plan details and activities for exhibitions, related programming and Gallery events • Arrange/prepare bar & food service for as required • Create engaging events that invite the community to experience the gallery in a new way – i.e. Art After Dark • Assist in the planning of Midsummer’s Eve of the Arts and Riot on the Roof • Create all marketing material for these events and promote to the public and media through various channels • Plan, promote and implement current public programs as assigned by Executive Director
The Marketing & Events Coordinator will complete additional duties as assigned and provide front desk back-up support when required. Qualifications • Degree or Diploma in Marketing & Communications, Graphic Design, Art Administration, Event Management or a related field • 2-5 years’ experience related to development in the arts
Knowledge and Skills • Excellent communication and organizational skills • Excellent research skills • Ability to determine priorities, be self-directed and work with minimal supervision • Demonstrate understanding of not-for-profit organizations • Self-motivated, productive and cooperative team player • Proven ability to manage a broad workload and multi-task in a fast pace environment • Strong interpersonal skills, including the ability to develop and sustain appropriate relationships • Proficient in Microsoft Office, Adobe Creative Suite • Proficient in website management systems, basic HTML programming skills, MailChimp and Survey Monkey • Proficient in the use of social media • Creative writing skills
Please submit cover letter and resume to: Dauna Kennedy, Executive Director dauna@vernonpublicartgallery.com No phone calls please. Only candidates selected for an interview will be contacted. Note: the start date is flexible based on the applications received and availability of chosen candidate.
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