Wednesday, April 5th
All events will be held at the Westin Ottawa Hotel unless otherwise noted.
8:00 am – 5:00 pm
9:00 am – 4:00 pm
Priority will be given to individuals who register for the full conference. A higher fee will be charged for individuals only attending workshops. As space is limited, we would encourage you to register as soon as possible.
1. Rapid Strategic Planning — An Oxymoron or a Brilliant Tool for Smaller Museums and Galleries?
Facilitator: Wayne Hussey, Wayne Hussey Consulting Inc.
A clear and dynamic Strategic Plan is essential to organizational success. This is especially true for smaller organizations where there is limited people, money and time. The Navigator© Strategic Planning Process is something that you could actually lead your Museum through and save thousands of dollars and hundreds of hours compared to traditional processes. During the workshop, Wayne will take participants through the process of building a real Strategic Plan for their institution based on the key six “Navigator” steps of building an effective and dynamic Strategic Plan and how you can save money and time!
About your facilitator:
Wayne Hussey, of Wayne Hussey Consulting Inc., has been a key presenter at a number of CMA conferences. His down to earth and humorous style, combined with innovative and practical content has resulted in very positive evaluations by his participants.
Fee: $250. Includes two networking breaks, lunch and Syllabus. Limited to 20 participants, one per institution.
2. A Playful Approach to Envisioning Museums in 2042
Facilitator: Jasper Visser, VISSCH+STAM
The year 2042 is in many ways a special year. Some people will recognize in 42 the answer to life, the universe and everything. Also, in 2017, it’s exactly 25 years in the future. A significant group of professionals working in 2017, will still be active in their careers in 2042. For them, and everybody else interested in the future of culture, the arts and heritage, this workshop will envision museums in 2042, using the playful approach of Cards for Culture — Museum Edition . Cards for Culture is a playful approach to strategy development, stimulating creativity, inspiring innovation and guiding transformation processes. Cards for Culture combines strategic questions, current trends and best practices to facilitate conversations about the future of museums, relevant strategies and new ideas. In the one-day workshop, we’ll use the trends and strategy cards to explore what museums may look like in 2042 around eight themes: story, audience, leadership, organization, community, society, space and assets. We’ll approach the future by extrapolating current trends, and use past visions of the future to shape our own. At the end of the day we bring all our views together to sketch the museum of the future, and pinpoint those elements of the future that we can already put in practice today. The workshop will be highly interactive, use international case studies and build upon the knowledge and experience of participants. Participants are encouraged to bring materials related to their future/the future of their institutions (e.g. long term vision documents, internal trend reports, etc.).
About your facilitator:
Jasper Visser is an international change agent, social and cultural innovator and facilitator. He has extensive experience in the cultural and heritage sectors and social institutions. Jasper is a strategic designer and senior partner at the boutique consultancy VISSCH+STAM.
Fee: $250. Includes two networking breaks, lunch and all materials. Attendees will also have the option of purchasing a copy of Cards for Culture — Museum Edition at the end of the workshop. Limited to 40 participants.
3. Toolbox for Delivering and Developing School Programs: Changing the Game of How We Develop and Deliver
Facilitators: Maggie MacIntyre, Nova Scotia Museum; Katherine MacLeod, Baile nan Gàidheal | Highland Village;
With Virtual Assistance from the Nova Scotia Provincial Library, Nova Scotia Archives and several Nova Scotia Museum sites.
Back and updated by popular demand, this "new" toolbox full-day workshop will expand on the 2016 CMA workshop. Where the 2016 workshop focused on best practices and partnerships, this practical and hands-on workshop will focus directly on how museums can easily use the toolbox. This workshop will encourage and empower participants to rethink how they develop and present school programs. All participants will be encouraged to collaborate and share their experiences in development and delivery in the hopes of developing their network of museum educators. The morning portion of the workshop will focus on program development, including skills, tips and tricks. By using the Toolbox and its ready-made resources, including templates and activities, the group will develop a program together based on Canada 150. This experience will make the fundamental building blocks presented in the Toolbox tangible and practical to the participants. After lunch the workshop will focus on program presentation skills. Leaning and using these newly developed skills participants will head out into the city and work through the process of delivering the program developed in the morning. By actually using the toolbox, participants will see how easily they could use the Toolbox to run similar workshops with their own staff and partners. Additionally, attendees will take away a brand-new school program they will be able to deliver in their community.
This full-day workshop is intended for staff of museums and cultural facilities, including archives and libraries, who champion, develop and/or present museum school programs (education programs).
About your Facilitators:
Maggie MacIntyre has worked with both cultural and natural history museums in a variety of interpretation roles (planning, outreach, online and public programming). As Nova Scotia Museum's Interpretive Researcher, she has led the development of the Toolbox for Museum School Programs and works with museums across the province to empower them in their quest to engage audiences with "the real."
Katherine MacLeod is the Learning & Media Specialist at Baile nan Gàidheal | Highland Village, a part of the Nova Scotia Museum, in Cape Breton. A native of Iona, Katherine specializes in program creation, graphic design, outreach and social media for the Highland Village Museum.
With Virtual Presentations from:
Nova Scotia Provincial Library provides resources to public libraries across Nova Scotia. They work collaboratively with museums to help build community partnerships, providing resources and venues for public engagement.
Nova Scotia Archives serves as the permanent repository for the archival records of the Government of Nova Scotia and acquires and preserves provincially-significant archival records from the private sector. They work closely with museums to promote archives and primary source document learning in Nova Scotia Schools.
Nova Scotia Museum is a family of 28 provincial museum sites across Nova Scotia that includes rural, urban, as well as small and large museums. The Toolbox represents work being done across this museum system, showing the diversity and flexibility of the resource.
Fee: $150. Includes two health breaks and lunch. The Toolbox for Museum School Programs will be made available for free download to attendees. Participants will be required to bring their own supplies for taking notes, all other materials will be provided. Limited to 30 participants.
4. How Do We Know What We Know? Implementing Historical Thinking in Museum Programs
Held offsite at the Canadian Museum of History, in the new Canadian History Hall
Presenters: Lindsay Gibson, Assistant Professor, University of Alberta; Viviane Gosselin, Senior Manager, Curatorial Curator of Contemporary Culture, Museum of Vancouver; Heather Montgomery, School Programs Officer, Canadian Museum of History; Sandra O’Quinn and Jessica Shaw, Learning Specialists, Canadian War Museum.
The establishment of historical thinking as the foundation for many provincial social studies and history curricula has been a game changer for history education in Canada. Museums and historic sites are uniquely positioned to contribute to the development of students’ historical thinking abilities through their exhibitions, public programs and collections. This workshop will help museum educators navigate the waters of historical thinking and provide practical ideas for incorporating the “Big Six” historical thinking concepts into their institutions’ programs. Based on The Big Six by Peter Seixas and Tom Morton, the historical thinking concepts include:
|| • Evidence
|| • Continuity and change
• Cause and consequence
|| • Perspective-taking
• The ethical dimension of history
Lindsay Gibson of the University of Alberta and the Historical Thinking Project www.historicalthinking.ca will provide an introduction to the “Big Six” historical thinking concepts. Learning Specialists from the Canadian Museum of History and the Canadian War Museum will demonstrate key segments of their school programs to highlight the application of these concepts in their educational programs. Viviane Gosselin will discuss how museum educators and interpretive planners can play the role of historical learning advocates in the exhibition team by asking specific questions in the planning phase of exhibition projects. Throughout the day, participants will be invited to generate and share ideas on how to apply historical thinking in their museum programs to foster deeper audience engagement with history. Attendees will expand their knowledge and understanding of how to successfully implement historical thinking in their museum programs.
Fee: $70. Includes two networking breaks, lunch and a printed hand out. Transportation from The Westin Ottawa to Canadian Museum of History is included. Limited to 30 participants.
9:00 am – 4:00 pm
9:00 am – Noon
1. Inclusive Design Practices: Strategies and Skills for Museum Practitioners
Facilitators: Corey Timpson, Canadian Museum for Human Rights and Gabrielle Trépanier, Canada Science and Technology Museums
This hands-on workshop invites participants to learn about inclusive design principles and develop basic accessibility assessment skills. In the first half, participants will employ accessibility standards developed at the Canada Science and Technology Museum and the Canadian Museum for Human Rights to evaluate various exhibits. Findings and ideas for remediation will be shared in small group discussions. In the second half of the workshop, participants will use interactive design process to develop an inclusive exhibit or activity. This will include idea generation, mock-ups, testing, and re-designs. The workshop will close with a roundtable discussion focusing on best practices for museums hoping to improve their site’s accessibility and capacity to work inclusively. Throughout the morning, participants will be encouraged to ask questions, work collaboratively, and solicit feedback on their ideas.
This full-day workshop is intended for staff of museums and cultural facilities that wish to become more familiar with accessibility and inclusive design practices.
Fee: $50. Includes one health break and transportation to the CAFM. Participants will be required to bring their own supplies for taking notes, all other materials will be provided. Limited to 25 participants.
9:00 – 11:30 am
2. Serious Fun: Gamifying the Way We Train Our Staff & Volunteers
Facilitators: Jodi Larson, Lake Jackson Historical Association and Hannah O. Moses, George Ranch Historical Park
At our institutions, we go above & beyond to provide an engaging, memorable, differentiated, and interactive learning experience. But when it comes to training our people, we hand our colleagues a copy-machine packet and call it a day. It’s time to change the game. This workshop redefines how we plan & present professional development & training. It can be made un boring — with the same methods we use for visitors. Think of this workshop as a game show & everyone wins. We start with dozens of mini-modules and you decide what to “play” next. Each module takes only 5-15 minutes but offers essential topics like interpretive theory, narrative, in-gallery practices, educational trends, or current museum movements. Games, crowdsourcing, props, and activities — each one will get you thinking about how we think about museums. Best part? Every module is ready for you to replicate in your training room, historic house, or boardroom — we want you to steal this session ! You’ll leave with tools to make training, morning meetings, board retreats, and any professional development not only enjoyable but also memorable and meaningful.
This lively half-day workshop is intended for all levels staff of museums and cultural facilities, including archives, libraries, and living history sites. While this workshop is as valuable to the front line interpreter as it is to upper management, it will be particular useful to those who plan and manager volunteer programs, train and manage staff, and do planning for interpretive programs.
About your presenters:
Jodi Larson and Hannah O. Moses are emerging museum professionals working at history museums in the southern United States. Coming from a lifetime of service, award-winning scholarship, and a dedication to innovating the museum experience, they have collectively worked history and living history, science, art, children's museums and national parks in six different states.
Fee: $50. Includes one health break. Handouts and materials will be provided and will be made available for later download. Limited to 60 participants.
1:00 – 4:00 pm
1. What’s Next for Museums?
Facilitator: Jo Hargreaves, Morris Hargreaves McIntyre
This interactive workshop explores how to rethink the role of the museum and audience engagement in the 21st century using The Spectrum of Audience Engagement, remarkable new tool to help museums map major philosophical, organizational and operational decisions that they have to make in a changing world. What does it mean to be a museum in the 21st century? What does it mean to be a museum in your particular context? What’s next for museums? The tool maps out how museums might choose to define their role and purpose, their core beliefs and values and how they seek public engagement. It describes the evolution of museum policy and strategy and the changes museums have had to make over the past 30 years and the changes they may have to make over the next 30 years. This approach unifies the seminal ideas of leaders like Nina Simon and John Falk, and of movements like the International Coalition of Sites of Conscience. Attendees will receive at no additional cost the Spectrum tool and a process they can take back to their own institutions to repeat with their colleagues, so they are able to explore what it means to be a contemporary museum within their own context, audiences and communities.
About The Spectrum :
Developed in Western Australia, it came out of major £428 million redevelopment at Western Australian Museum (WAM): one of the biggest new museum projects in the world. WAM’s aim was to celebrate cultural diversity in Western Australia, so it led a major strategic study with staff, Aboriginal and community stakeholders, peers, visitors and non-visitors. The result of that consultative, iterative process was The Spectrum model. It has given WAM a map to navigate the new terrain in which museums now find themselves. And it’s informing everything from WAM’s vision, strategy, design and brand. It is being used in the UK, US, New Zealand, Australia, Sweden and Denmark to help museums navigate new terrain or to identify how they might better engage with new and diverse audiences. Leading museums around the world such as Tate, SFMOMA, Science Museum of Minnesota, Sydney Living Museums and Te Papa Tongarewa, Museum of New Zealand are already using it.
About your Facilitator:
Jo Hargreaves is a founder director of Morris Hargreaves McIntyre (MHM), an award-winning cultural strategy and research agency. Working for more than 30 years in the cultural sector, her areas of expertise include: strategic planning, market appraisal, feasibility studies, measurement of economic, social and cultural impact, marketing strategy and planning, market segmentation, audience development, market research, social research and evaluation. She is an expert trainer and mentor, delivering training programs around the world. She is a guest lecturer on the MA in Cultural Policy at Goldsmiths University of London and on the Museum and Gallery Practice MA at UCL Qatar.
Fee: $50. Includes one health break and a copy of the Spectrum. Limited to 40 participants.
1:00 – 4:00 pm
2. 3D Media and the Future Museum: Storytelling with VR, AR and Mixed Reality
Presenters: Marquis Côté, Head, Digital Interactives & AV, Canadian Museum of History and Canadian War Museum; Brian Dawson, Chief Digital Officer, Canada Science and Technology Museums Corporation; Dan Stopnicki, Digital Strategy Director, SEED Interactive
New and evolving 3D media present significant opportunities for museums. Media like virtual reality (VR), augmented reality (AR), mixed reality (MR), and other real-time 3D applications present new and distinctive avenues for digital storytelling and for connection and engagement with audiences. However, these media are evolving quickly, and that pace of change is only accelerating. Are emerging media like AR, VR, mixed reality, and game engines appropriate for a museum experience? Can virtual and mixed realities play a role in compelling narrative and storytelling? How can museums assess the opportunity and tackle these new forms? How can our museums manage the pace of change with emerging media? Can real-time 3D media help museums stay relevant in a changing digital media landscape? This interactive half-day workshop will provide attendees with an overview of the VR/AR/MR landscape, including a forward view of the technology horizon, and the connections between these different 3D media forms. It will explore the question of relevance of museums in an evolving digital media landscape, and how real-time 3D media may in turn be relevant for museums. The workshop will translate the technology into potential opportunities and applications for engagement and storytelling for museums. It will explore a framework for assessing opportunities and potential ground of action for museum experiences, both in and outside the walls of the museum, and offer perspectives on how to manage projects and experiments with these media. This workshop is intended for a broad audience of museum practitioners that would like to better understand the evolving 3D media landscape.
About your Presenters:
The presenters bring a range of experience working on VR, AR, games and other digital storytelling media for museums, both in the galleries and beyond the walls of the museum.
Fee: $70. Includes one health break. Limited to 20 participants.
1:00 – 4:00 pm
Career Café: Speed Mentoring
Have you ever wished for 10 minutes to speak to the person doing your dream job?
Now’s your chance!
CMA is committed to supporting and advancing the careers of museum professionals. The Career Café is designed to match emerging museum professionals with Canada’s leading experts in various aspects of museum work for career advice and guidance. Exchanges can be set up in various specialties including: Conservation, Curatorial, Education and/or Interpretation, Exhibition management, Registrar/Collections, Senior management, Communications/Marketing, Consulting, Exhibition design, and Web technology. Session participants will get the chance to ask one individual all of their burning questions in a ten minute networking ‘date.’ We encourage you to take advantage of this great opportunity!
Advanced registration for the Career Café session is required, and space is limited. For further information, please contact Pamela Cook at firstname.lastname@example.org .
4:00 – 5:30 pm
CMA EXPO Opening and Reception with Exhibitors
Reconnect with old friends and make a few new ones at the 2017 CMA Expo Opening and Reception. Showcasing the latest in exhibit design, technology, lighting, security, transportation services and countless other products and services, the 2017 CMA EXPO is your opportunity to visit with tried-and-true vendors and meet new suppliers displaying and demonstrating cost effective solutions and cutting edge technologies, all aimed at helping you and your institution. Visit with more than 30 exhibitors, and enter the draw for wonderful prizes! To qualify for the draw, have the exhibitors initial your ballot. Deposit your completed ballot at the Prize Table by 11:30 am on Friday, April 7th. YOU MUST BE PRESENT TO WIN.
Fee: The fee is included in conference registration. Additional tickets for non-registered delegates can be purchased at a cost of $35 each. Includes hors d’oeuvres and one glass of wine followed by a cash bar.
6:00 – 9:30 pm
Canada Aviation and Space Museum
Please join us for unforgettable evening as we take a journey through Canada’s aviation history and into the future of space science. Enjoy a cocktail as you explore the Museum’s internationally renowned collection, including rare aircraft and exclusive pieces such as the Canadarm, a Canadian Aerospace icon. Transport yourself through time and space, sitting in the cockpit of a fighter jet or in the cupola of the International Space Station. (Don’t forget your camera!) Experience a unique dining environment among the aircraft, capped off by a presentation by Canadian Astronaut Jeremy Hansen. After dinner, entertainment includes presentations, demonstrations and interactive activities that will inspire and delight your inner dreamer, maverick, innovator and game changer!
Fee: This event is only available to individuals who have purchased the all-inclusive conference registration. Includes transportation, presentation, activities, dinner and one alcoholic beverage followed by a cash bar.