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The One Stop Conference That Will Help You Generate More $$$ and Increase Visitor Satisfaction

Veuillez noter que ce congrès se déroulera en anglais seulement.

Sponsored by the Canadian Museums Association

As retail and visitor experience/engagement professionals, a vital part of our job is to make visitors feel welcomed and wanted while at the same time maximizing revenue. We ensure that our institutions are relevant and that each and every visitor understands their value and importance to us. The 2020 Museum Enterprise Conference gathers experts to lead a variety of unique sessions designed to educate attendees on best practices, encourage the sharing of ideas, and explore how we can work together. The program for MEC 2020 has been designed to help further develop your business/visitor experience and entrepreneurial skills that will help maximize the results of museum-based commercial activity in your institution. Please take a look at the following program and see how MEC 2020 will help you generate more money and deliver a higher level of visitor satisfaction!

Who should attend?

If you are involved in revenue generation, retail and food operations, visitor services, admissions, membership, rentals and special events then this is the Conference for you! Here’s six reasons why your institution should support your attendance and participation.

The 26 th annual Conference will enable attendees to:

  • Find solutions to issues you currently face.
  • Share innovative ideas and best practices with others in the cultural commerce community and learn firsthand what others have been doing.
  • Discover tools to survive this changing economy and business environment.
  • Gain valuable information from leaders in our sector.
  • Visit the MEC Expo with vendors that understand your visitors and your merchandising needs.
  • Network with your colleagues from across Canada!

The Value of your Participation and Attendance at MEC 2020:

  • Focus on what you will specifically bring back to your institution as return for the investment.
  • Offer to prepare and deliver a short presentation and Q&A to your colleagues upon your return to share what you learned. That way, others in your institution will also benefit from your attendance, too.

Tips on saving money at the Conference:

  • Apply for a CMA bursary (click here)
  • Watch for seat sales on Canada’s airlines.
  • Share a room to reduce hotel expenses. Let us know if this is of interest to you.
  • Send three or more delegates form your institution and enjoy additional savings of 10% off the registration fee.


Please contact Sue-Ann Ramsden —


Thank you to the following individuals, who have all been instrumental in the planning of this Conference. They are a group of volunteers who work diligently to develop useful programming that meets your needs!

Cindy Desrochers, Finance and Retail Operations Manager, Saint-Boniface Museum
Kim Gray, Front of House Manager, Royal Alberta Museum
Nancy Helmers, Engagement Manager, Art Gallery of Burlington
Robert Laidler, Board Member, Museums Foundation of Canada
Sue Lamothe, CAE, Chief Operating Officer, Canadian Museums Association
Constance MacDonald, VP Programs, Events, Commercial Services, Royal Ontario Museum
Sue-Ann Ramsden, Deputy Director Client Services, Canadian Museums Association
Malcolm Smith, Retail Sales and Product Development Manager,
Canadian Museum of Immigration at Pier 21
Michael Wallace, Executive Director, Theatre Museum Canada

Sessions and speakers are continuously being added to the preliminary program as they are confirmed. Please check back periodically for the most up-to-date list of speakers.




The Toronto Marriott City Centre Hotel, One Blue Jays Way, Toronto, ON has been selected as the host hotel for MEC 2020.

To book a room for the specially-negotiated rate of $177.00 click here: Book your group rate for MEC2020 .

Or if you prefer, call 1-800-237-1512 and quote the group name — MEC2020.

Please reserve asap and no later than by to guarantee this special rate! January 7 th, 2020 to guarantee this special rate!


Join us at MEC 2020
it’s simply an opportunity you cannot afford to miss!

Check regularly for registration information.

Register early and Save! Early bird deadline expires Friday, December 20, 2019!


Unless otherwise indicated, the views expressed by any participant at any activity organized by the Canadian Museums Association (CMA) reflect the opinion of the specific participant, and do not necessarily represent the views or policies of the CMA. Participants are expected to be constructive, respectful and professional in their engagement at CMA events.