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Registration opens
August 15

A special thank you to the following for their support of the Symposium:

Pacart logo

Vitreo logo

Marsh logo

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Symposium Agenda (Preliminary)


Sunday, November 18


5:00 – 7:00 p.m.


Symposium Ice Breaker

A special invitation to a behind-the scenes tour and reception at Calgary’s historic Ranchmen’s Club. Founded in 1891 by seven ranchers, a banker and a barrister, it remains a vibrant business and social club today. It also boasts a large art collection of over 100 works, featuring many of Western Canada’s best artists in a range of art movements, styles, and subjects from traditional to contemporary works. Limited to 40 attendees.

Ranchmen’s Club

Kindly supported by:

Pacart logo


Monday, November 19


8:00 – 8:45 a.m.


Registration and Networking
Introduction of Round Table Discussions


8:45 – 9:00 a.m.


Official Welcome and Overview of Symposium

Karen Bachmann, Director/Curator, Timmins Museum: NEC and President Canadian Museums Association

Facilitator:  Andrea McManus, Vitreo

Andrea McManus Headshot


9:00 – 10:00 a.m.


Opening Keynote

John Bromley is the CEO and Founder of CHIMP, and his work is driven by a mission to create cultures of giving. His unique background in charity entrepreneurship has led him to found multiple philanthropic ventures, advise on and architect hundreds of charitable projects, and help facilitate over $1 billion in charitable giving. John started his career working in corporate finance with RBC Capital Markets and PriceWaterhouseCoopers. He is also a two-time TEDx speaker, recovering road bike racer, former ‘90s hip-hop DJ, and proud father of two boys.

John Bromley  Head shot

Kindly supported by:

Marsh logo


10:00 – 10:30 am


Networking Break
Round Table Discussions


10:30 – 11:30 a.m.


Session #1 — Emerging Trends… A Glimpse into the Future

Moderator: TBD

Change happens at the speed of lightning in the development and implementation of fundraising and marketing campaigns. It’s critical to keep up with what’s happening to stay relevant. Three fundraising/marketing experts accompanied by their institutional counterpart will share with attendees a glimpse of what the future holds when it comes to emerging trends.


11:30 a.m. – 12:30 p.m.


Session #2 — Experience Marketing

Moderator: Vincent Varga, Whyte Museum of the Canadian Rockies


12:30 – 1:45 p.m.


Round Table Discussions


1:45 – 3:00 p.m.


Session #3 — Learning from our Mistakes

Moderator: John Swettenham, Canadian Museum of Nature

Experts and novices from museums large and small will share stories of innovative campaigns that not only met or exceeded their objectives, but also some that misfired, and how they have emerged the wiser. In the second half of the session, participants will share their own stories in small groups, and choose ones to be shared with the wider room. Regardless of the type or size of museum in which you work, participants will leave the session with valuable lessons learned.


3:00 – 3:30 p.m.


Networking Break
Round Table Discussions


3:30 – 4:45 p.m.


Session #4 — Building a Case for Support

Moderator: Susan Burrows-Johnson, Galt Museum & Archives

Every successful fundraising campaign starts with a dynamic, persuasive, donor-centric Case for Support which lays out the campaign objectives, in line with the organization’s values, which aims to help donors see their goals reflected in the project. This session will unpack what goes into a successful Case for Support and help you consider the case for your organization.


4:45 – 5:00 p.m.


Day 1 Wrap-Up and Overview of Day 2

Facilitator: Andrea McManus, Vitreo


6:30 – 8:30 p.m.


Glenbow Museum

Glenbow logo


Tuesday, November 20


8:00 – 8:30 a.m.


Round Table Discussions/Morning Coffee


8:30 – 9:15 a.m.


Session #5 — Ignite — Innovative Partnerships

Moderator: Shaun Mansergh, Profitek

Ignite is a high-energy experience. Participants will have five minutes to speak about innovative partnerships accompanied by 20 slides. Each slide is displayed for 15 seconds, and slides are automatically advanced. Ignite — Innovative Partnerships is a force for raising the collective IQ and building connections in the museum sector.

To participate please contact: Shaun Mansergh —


9:15 – 9:45 a.m.


Round Table Discussions


9:45 – 11:00 a.m.


Three Heads are Better than One

Since opening to the public in 2005, The Rooms Corporation, which encompasses the Provincial Archives, Art Gallery and Museum of Newfoundland as well as three regional museums, has raised $20 million in private funds for a variety of capital and other projects, including the two largest corporate and individual gifts ever given to a cultural organization in Atlantic Canada. Join The Rooms CEO Dean Brinton, leading donor Elinor Gill Ratcliffe, and former Director of Marketing Vanessa McBay, for an insiders' view on The Rooms' innovative approach to fundraising which has helped The Rooms garner over 20 provincial, national and international awards. Gather tips on building trust, speaking on behalf of an organization, and thinking outside the box when developing the marketing approach for fundraising. Learn how donors assess whether they will lend their good name to the organization. What do they want to know before writing the cheque? This session will allow time to ask questions of all three presenters. Participants will walk away thinking a little differently about their approach to fundraising.

Dean Brinton, has been CEO of The Rooms in St. John’s, Newfoundland, since 2005. He is also currently Vice-Chair of the board of trustees of the Canadian Museum of History/Canadian War Museum, and is on the board of directors of the Governor General’s Performing Arts Awards Foundation. Other highlights from his 30 year career in art and culture include six years on the board of the Canada Council, seven years on the board of the National Theatre School of Canada, and the Board of Governors of the Nova Scotia College of Art Design University (NSCAD U.) where he chaired the Development Committee. He is a recipient of the Meritorious Service Medal from the Governor General of Canada, and the Queen Elizabeth II Diamond Jubilee Medal.

Dean Brinton Headshot

Vanessa McBay joined The Rooms in 2014 as Director of Marketing and Development. With over 23 years’ experience in marketing communications, she was instrumental to The Rooms’ Where Once They Stood Capital Campaign. In 2015 Vanessa launched the Remember Them at The Rooms public awareness campaign, which has received eight awards to date, including two international Gold Quill awards. She volunteers as honourary consul for the UK, and is a board member of Stella’s Circle and Destination St. John’s. In 2016, Vanessa became President of Idea Factory, a marketing and communications firm, in St. John’s, Newfoundland, where she continues to work with The Rooms as their agency of record.

Vanessa McBay  Head shot

Elinor Gill Ratcliffe is a proud descendant of generations of Newfoundlanders. A visionary and philanthropist, she shared a passion for helping the disadvantaged and supporting the arts with her late husband, Edward Ratcliffe. Together they funded projects in Ontario, Newfoundland and Labrador, and other parts of the world. Since the establishment of the Gill Ratcliffe Foundation in 2006, Elinor been a major supporter of public art, heritage preservation and promotion. Elinor is a member of the Order of Canada and the Order of Newfoundland and Labrador. She has received an honourary doctorate from Memorial University of Newfoundland and has been granted Freedom of the City of St. John’s.

Elinor Gill Ratcliffe   Head shot


11:00 – 11:45 a.m.


Round Table Discussions


11:45 a.m. – 12:30 p.m.


Presentation by Round Table Discussion Groups


12:30 – 1:00 p.m.


Symposium Wrap Up  & Closing  

Facilitator: Andrea McManus, Vitreo

Closing: Karen Bachmann, President, Canadian Museums Association


1:00 – 1:15 p.m.


Grab & Go Box Lunch for off-site workshop attendees


1:30 – 4:00 p.m.


Optional off-site workshop
Heritage Park

Heritage Park Logo

Come and learn the marketing and engagement secrets behind Calgary’s wildly successful Heritage Park. It first opened the gates on July 1, 1964, and has become one of Calgary’s premier tourist attractions, and one of North America’s largest and most successful living history museums. Heritage Park’s exhibits span the early 1860s fur trade to the petroleum and automobile-dominated 1950s. It is the Park’s mission to preserve the history of the early West and to educate and entertain guests of all ages for many generations to come.

Fee: $TBD. Includes a boxed lunch and transportation.
Limited to 40 attendees.

Heritage Park


Unless otherwise indicated, the views expressed by any participant at any activity organized by the Canadian Museums Association (CMA) reflect the opinion of the specific participant, and do not necessarily represent the views or policies of the CMA. Participants are expected to be constructive, respectful and professional in their engagement at CMA events.