Marketing & Communications Manager [Toronto]

Marketing & Communications Manager



Job Title:


Marketing & Communications Manager




Harbourfrontcentre- The Power Plant


Job Type:

Full Time Permanent


Language Required:








Application Deadline:




Job Start Date:



Date Posted:


20 June-2019




Web Link to Institution:






Job Description:


The Power Plant Contemporary Art Gallery is Canada’s leading public gallery devoted exclusively to the art of our time and is recognized as an important centre for contemporary art in North America.  Over the past 28 years, its reputation for presenting cutting edge exhibitions, superior catalogues and editions, and challenging special events has remained unparalleled.  Presenting contemporary art by living artists of local, national, and international stature, The Power Plant's mission is to present and disseminate the best contemporary art in all and any media within at Harbourfront Centre. 

Harbourfront Centre is a leader in providing internationally renowned programming in the arts, culture and recreation across a stunning 10-acre site at the heart of Toronto’s waterfront. For more than 40 years, Harbourfront Centre has celebrated the best in Canadian culture and the rich mosaic of cultures from around the world by curating over thousands of events annually across its ten-acre site from music festivals to contemporary dance, to craft and design to sailing lessons. There is something for everyone at Harbourfront Centre, year-round.

Position Title:  Marketing & Communications Manager
Department: The Power Plant
Reporting to: Director, The Power Plant
Direct reports: Marketing & Communications Outreach Assistant
Key Relationships:Donor Programs and Majors Events Manager, Donor Programs Officer, Sponsorship & Grants Officer, Curator of Exhibitions, Curator of Education and Public Programs, Executive Associate.
Salary: We offer a competitive compensation package, including a comprehensive employee benefits package
Type of Employment: Full Time

Summary of Function:
This is a key position in the implementation of the gallery’s Marketing, Communication and Development strategies in order to develop and maintain The Power Plant’s role as Canada’s leading contemporary art gallery that is also recognised internationally as a centre of excellence. This is a manager position

Marketing & Communications Activities
• Develop branding and marketing strategies for The Power Plant and its programs, products and services and oversee the implementation of these strategies, ensuring a high level of awareness of the brand values among stakeholder groups nationally and internationally.
• Develop communications strategies, including institutional and program specific strategies, to ensure the gallery and its programs are effectively communicated and promoted to diverse audiences and groups.
• Develop and implement communication strategies in order to maximize all revenue sources including earned revenue, ticket sales, wholesale and retail services, venue rentals and special events, corporate sponsorship, membership and individual giving and government and foundation grants. Ensure plans are in place and coordinate their implementation. Prepare written evaluations, final reports and financial reconciliations.
• Develop and implement partner development marketing and communications strategies aimed at growing the social and cultural relevance of the gallery and advocacy and support for its programs nationally and internationally
• Develop and implement a new Digital Media Strategy as well as manage the website and other electronic communications and implement strategies to ensure targets are met.
• Lead all press and public relations actions in order to promote the gallery’s brand development, the exhibitions and public program as well as all events linked with TPP.
• Issue/Crisis Management: Monitors mainstream media and on-line sources, and develops communications plans and briefing materials to manage relevant issues affecting TPP’s reputation, business and/or strategic direction. Ensures a crisis management process is in place and aligns with risk management procedures as defined by TPP and HC.
Project Management, Stakeholder Management & Production
• Manage the production of Development & Marketing publications and collateral, compile copy, and negotiate media buys, coordinate print processes to ensure targets and deadlines are met.
• Manage sponsorship contracts, agreements and fulfillment plans. Establish and nurture positive relationships with stakeholders, sponsors, partners, donors and foundations.
Staff Management
• Supervises the activities of the Marketing & Communications Outreach Assistant.
• Supervision includes assignment of work with a keen eye to monitoring project status and timelines; providing assistance and coaching, evaluating and managing performance.
• Builds team members who are independent thinkers, high performers and proactive planners. Clarifies goals, manages performance, and encourages leadership in all team members
Administrative & Financial Activities
• Keep current on marketing trends and tactics. Liaises with other departments and organizations of a similar nature.
• Measure results and evaluate effectiveness of the marketing plan for each program and project upon completion, using both quantitative and qualitative analysis

Workplace Health and Safety  
• All staff are required to take reasonable care of their own health and safety and that of other personnel (including volunteers and interns) who may be affected by their conduct.

Skills & Requirements
Essential Criteria 
• A minimum of an undergraduate degree with major course work in business, marketing, communications, public relations or the equivalent experience.
• Track record of success with at least 5-7 years or more of senior level marketing and communications experience.
• Experience with website content management, social media and video production.
• Knowledge of strategic communications and marketing concepts.
• Experience with analytic reporting tools and reporting metrics.
• Proven experience in sponsorship, customer service, communications and marketing in the private sector as well as experience with government and foundation granting procedures and individual giving and membership campaigns is required.
• Job requires a strategic, creative and innovative thinker with problem solving skills and constant desire to improve existing processes or develop new ones.
• Must possess excellent writing and presentation skills, and exceptional interpersonal and relationship management skills with the ability to develop effective partnerships as well as to persuade and negotiate. 
• Job requires the ability to develop staff abilities, to motivate and inspire staff to explore innovative options and techniques, and to inspire confidence in the Marketing department.
• Strong leadership capabilities with the ability to work with a variety of individuals and teams across all levels of the organization.
• Must be organized and able to manage multiple priorities.
• Must be computer literate with excellent word processing skills.
Desirable Criteria
• Experience in a visual arts organization is an asset.
• Experience with MailChimp, WordFly and Basecamp
• Previous experience or knowledge in the not-for-profit cultural sector
• The knowledge and understanding of French will be an asset
• Accreditation with International Association of Business Communicators (IABC) or Canadian Public Relations Society (CPRS) is an asset.
• A knowledge and interest of arts related, not-profit organization model is an asset.

Acceptable Applications must include:
• A current resume
• A cover letter addressed to the Director of TPP [Gaëtane Verna], indicating how you meet the essential criteria of this key position and your salary expectation.
Qualified applications are invited to apply by: July 10, 2019
Please quote Job Reference # 19F16-CMA
Harbourfront Centre is committed to building a diverse workforce and strongly encourages qualified applicants from all backgrounds to apply. Suitable accommodations will be available upon request during the hiring process.