Content Marketer

Content Marketer



Job Title:


Content Marketer




Royal BC Museum


Job Type:



Language Required:






Victoria, BC


Application Deadline:




Job Start Date:



Date Posted:






Web Link to Institution:




$53,857 per annum starting, increasing to $61,097


Job Description:


Are you a fluent, early and discerning adopter of tech, someone who has always known how to employ the best marketing tools to grab potential customers’ attention? Are you a savvy communicator who knows how to create memorable, valuable content for a number of diverse audiences? Do you frequently geek out on BC history? If this sounds like you, you could be a fit for our team.

Under the general guidance of, and in consultation with, the Communications Manager, the Content Marketer creates and distributes valuable, consistent and relevant online content, attracting and engaging with strictly defined audiences, compelling them to take action.

The Content Marketer liaises with a number of Royal BC Museum staff members and suppliers to design online marketing campaigns with measurable (and impressive) conversion rates. The incumbent will possess a deep comprehension of the Royal BC Museum’s strategic priorities and program objectives, and will use this knowledge as the basis for researching and designing innovative campaigns—primarily online—that increase attendance figures and revenues for the Royal BC Museum and promote its brand to specific target audiences.

Along with formal education in marketing or computer science (or the equivalent combination of education and experience), you have exceptional verbal and written communication skills--particularly the ability to write for the web and social media. You approach each task with a hardwired knowledge of industry best practices and have a deep understanding of traditional and social media and traditional and digital marketing communications. You have extensive experience working with WordPress and Drupal, and know how to crack open results from Google Analytics to make immediate and meaningful adjustments to campaigns.

You are a creative and nimble thinker who’s also (at bare minimum) a museum nerd. You are enthusiastic about learning—not only about BC’s natural and human history, but about marketing industry breakthroughs that can aid the goals of the Royal BC Museum. Perhaps most importantly, you are passionate about telling stories, no matter what medium we put in front of you. You possess a high degree of flexibility, the ability to manage and refocus priorities and be willing to travel and work flexible hours/days as required.

We offer an attractive compensation package, training & development opportunities, a fabulous location and the chance to work in an organization passionate about preserving, protecting and sharing BC with the world.

Please visit and refer to the full job description and selection criteria to ensure your application addresses the areas we will be looking at when assessing suitability for this opportunity.

An eligibility list may be established for similar permanent and temporary positions over the next 12 months.

This position requires Criminal Records Checks under the BC Public Service Screening Policy and the Criminal Records Review Act and all applicants must be legally entitled to work in Canada (have Canadian citizenship or permanent resident status). Please submit your application in pdf format by 11:59 pm (PST) May 15, 2019 quoting competition RB2019:17 via email to: