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Job Description:
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The Digital Content & Social Media Coordinator is responsible for the maintenance of McMichael website domains and social media platforms that build brand awareness and drive attendance. The successful candidate will exhibit the ability to write engaging content for social media and web pages and as a member of the Marketing and Communications team, will act as the voice of the McMichael brand on multiple content and social media platforms and blogs.
The successful candidate will have two very unique skill sets as outlined below.
Technical skill sets required to maintain the McMichael website:
• Strong working knowledge of WordPress, Adobe Suite and Google Analytics
• Basic HTML/coding skills
• Website design best practices, including accessibility
• Technical, including focus keywords, meta descriptions, SEO titles, URL redirects, readability optimization, specific word count inclusion, best linking practices, basic scripts
• Webpage optimization
• SEO advanced knowledge, webpage metadata knowledge, cross-browser compatibility
• Page statistical tracking
Social media skills and those skills required to act as the voice of the McMichael across all social and digital platforms include:
• Experience using social media analytics tools and the ability to tweak marketing strategies based on findings.
• Ability to create cutting-edge social media and digital marketing content
The ideal candidate for this position will have also have the following professional qualifications, competencies, and personal qualities:
• Excellent writing, filming, photography, editing (photo/video/text), presentation and communication skills.
• Writing, blogging and proofreading ability.
• Post-secondary degree or diploma in social media, marketing, communications, advertising, or related area of study.
• 3 years’ experience in marketing communications; specific experience working in digital, including writing for the web and social media and extensive functional knowledge in social media platforms; proven track record building community through social media.
• Project coordination background with track record of managing multiple projects within given timelines in a fast-paced changing environment. Ability to establish priorities and to plan and monitor own work plan.
• Must be energetic, creative, and show initiative.
• French bilingualism is an asset.
• Experience in the visual arts and/or cultural sector(s) is an asset.
Interested candidates should forward their resume with a covering letter to Human Resources by March 27, 2019 to hr@mcmichael.com.
We thank all candidates for their application; only those selected for an interview will be contacted. The McMichael Canadian Art Collection will accommodate individuals with disabilities during the recruitment and assessment process.
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