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Job Description:
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Position Summary
Reporting to the Executive Director the Marketing & Events Coordinator will develop and implement an annual marketing/communications plan utilizing strategies designed to elevate the profile and engage public audiences of the VPAG. This position facilitates opening receptions and events for the gallery. The Marketing & Events Coordinator works closely with all staff, volunteers and VPAG committees.
Marketing & Communications:
• Create marketing plan including budget; manage, execute approved plan within budget
• Create and adhere to an approved design book/branding for the VPAG
• Manage the execution of marketing campaigns from concept to delivery
• Manage marketing for all Gallery events, programs and services
• Provide detailed monthly reports tracking that analyze performance metrics and measurements
• Website management and updates - CMS/WordPress
• Design and distribution of all promotional materials for Gallery exhibitions, events and public programming including print, video, and digital media
• Build awareness of the Gallery through social media
• Design and distribute Gallery newsletter and E-news
• Send out events and programming information to media through online listings, emails and press releases
• Promote Gallery Shop and Art Rental Program
• Support the Gallery Shop/Art Rental with bringing in new artists and artisans and marketing
• Maintain archive of exhibition materials/per exhibition
Admin/Sponsorship:
• Create and maintain sponsorship relationships with local businesses
• Create an annual sponsorship brochure and distribute to current and potential supporters
• Design customized sponsorship packages for corporate partnerships
• Design and create the annual report for the AGM
Public Programming & Events
• Plan details and activities for exhibitions, related programming and Gallery events
• Arrange/prepare bar & food service for as required
• Create engaging events that invite the community to experience the gallery in a new way – i.e. Art After Dark
• Assist in the planning of Midsummer’s Eve of the Arts and Riot on the Roof
• Create all marketing material for these events and promote to the public and media through various channels
• Plan, promote and implement current public programs as assigned by Executive Director
The Marketing & Events Coordinator will complete additional duties as assigned and provide front desk back-up support when required.
Qualifications
• Degree or Diploma in Marketing & Communications, Graphic Design, Art Administration, Event Management or a related field
• 2-5 years’ experience related to development in the arts
Knowledge and Skills
• Excellent communication and organizational skills
• Excellent research skills
• Ability to determine priorities, be self-directed and work with minimal supervision
• Demonstrate understanding of not-for-profit organizations
• Self-motivated, productive and cooperative team player
• Proven ability to manage a broad workload and multi-task in a fast pace environment
• Strong interpersonal skills, including the ability to develop and sustain appropriate relationships
• Proficient in Microsoft Office, Adobe Creative Suite
• Proficient in website management systems, basic HTML programming skills, MailChimp and Survey Monkey
• Proficient in the use of social media
• Creative writing skills
Please submit cover letter and resume to:
Dauna Kennedy, Executive Director
dauna@vernonpublicartgallery.com
No phone calls please. Only candidates selected for an interview will be contacted.
Note: the start date is flexible based on the applications received and availability of chosen candidate.
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