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Job Description:
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The mandate of the Bill Reid Gallery of Northwest Coast Art is to reveal the vital and diverse
Indigenous cultures of the Northwest Coast through the extraordinary work of Bill Reid and
inspirational contemporary art. We respectfully acknowledge the xʷməθkwəyə̓ m (Musqueam),
Skwxwú7mesh (Squamish), and Səlílw̓ ətaʔ/Selilwitulh (Tsleil-Waututh), and all the Indigenous
peoples of the Northwest Coast, on whose traditional and unceded territories we live, work and
play.
Job description
The Gallery is seeking a new Marketing Specialist to play a lead role in attracting new audiences.
The Marketing Specialist will develop, implement and evaluate marketing strategies through
collaboration and strategic recommendations on marketing strategies and tactics. This individual
will be responsible for the production and execution of marketing and communications initiatives
including paid advertising, and external agency public relations, in-house digital, social media, and
other internal marketing communications opportunities. The Marketing Specialist is responsible for
supervision of marketing and communications interns, as well as related contractors.
The successful candidate will have 3-5 years experience in marketing and communications with an
ability to collaborate with various departments within the Gallery. You have had success in
developing, implementing and analyzing marketing campaigns including direct response initiatives
that achieve revenue and audience targets. You work well with changing priorities and have a
proven ability to develop and manage successful marketing plans.
Specific duties include:
• Develop and execute communications strategies and annual calendar to promote Gallery
exhibitions, programs and events as well as overarching organizational goals
• Create compelling content for print materials, web content, e-newsletters, social media
posts, videos, and advertisements to reach varied audiences across multiple platforms
• Develop, execute, and analyze promotional activities to increase audience engagement,
Gallery admission sales, Gallery membership, program registrations and other Gallery
initiatives
• Writing and editing of press releases, sponsorship materials, and other marketing collateral
• Develop and execute materials to support fundraising initiatives
• Maintain identity and brand of the Gallery
• Design compelling graphics for both digital and print using Adobe Creative Suite
• Maintain relationships with key stakeholders
• Develop and monitor annual marketing budget
• Website maintenance
Qualifications:
• Post-secondary education in Marketing or Communications, or equivalent experience in
progressive roles
• Strong computer and web literacy including Microsoft Office, Adobe Creative Suite,
Hootsuite, Google Drive, Google Analytics and Shopify
• Experience in non-profit sector an asset
• Fluent in English, Indigenous language would be an asset
• Knowledge of Northwest Coast art and Indigenous cultural history an asset
• Indigenous peoples are strongly encouraged to apply
• Candidates will be chosen on the basis of their skill level and ability; therefore we welcome
all applicants regardless of race, gender or disability
Please forward applications with resume and cover letter by email only to:
info@billreidgallery.ca
Applications will be accepted until November 4, 2018
We thank all applicants for their interest, however, only those selected for an interview will be
contacted.
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