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Job Description:
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DUTIES
Marketing & Communications Activities
• Develop branding and marketing strategies for The Power Plant and its programs, products and services and oversee the implementation of these strategies, ensuring a high level of awareness of the brand values among stakeholder groups nationally and internationally.
• Develop communications strategies, including institutional and program specific strategies, to ensure the gallery and its programs are effectively communicated and promoted to diverse audiences and groups.
• Develop and implement communication strategies in order to maximize all revenue sources including earned revenue, ticket sales, wholesale and retail services, venue rentals and special events, corporate sponsorship, membership and individual giving and government and foundation grants. Ensure plans are in place and coordinate their implementation. Prepare written evaluations, final reports and financial reconciliations.
• Develop and implement partner development marketing and communications strategies aimed at growing the social and cultural relevance of the gallery and advocacy and support for its programs nationally and internationally
• Develop and implement a new Digital Media Strategy as well as manage the website and other electronic communications and implement strategies to ensure targets are met.
• Lead all press and public relations actions in order to promote the gallery’s brand development, the exhibitions and public program as well as all events linked with TPP.
Project Management, Stakeholder Management & Production
• Manage the production of Development & Marketing publications and collateral, compile copy, and negotiate media buys, coordinate print processes to ensure targets and deadlines are met.
• Manage sponsorship contracts, agreements and fulfillment plans. Establish and nurture positive relationships with stakeholders, sponsors, partners, donors and foundations.
Development & Major Events Activities
• With the Development department, develop and implement donor programs and events marketing strategies to maximize membership and donor enrolment, sponsor and donor satisfaction and engagement with The Power Plant.
• Use Tessitura database to obtain data for ticket sales analysis and develop information capture strategies.
• Manage the department budget. Reviews requisition for items and approves within budgetary guideline.
Administrative & Financial Activities
• Keep current on marketing trends and tactics. Liaises with other departments and organizations of a similar nature.
• Measure results and evaluate effectiveness of the marketing plan for each program and project upon completion, using both quantitative and qualitative analysis
Workplace Health and Safety
• All staff are required to take reasonable care of their own health and safety and that of other personnel (including volunteers and interns) who may be affected by their conduct.
Key Performance Indicators
• Successful delivery of The Power Plant’s marketing and communications tactical plan, on time and within budget.
• Deliver a new integrated Digital Media Strategy.
• Increase presence of the brand and its programs in a diversity of media platforms in order to increase recognition and increase audience and attendance to all TPP programs and events.
• Maintaining a productive, effective, flexible and systematic marketing and communications department.
Skills & Requirements
Essential Criteria
• Post-secondary graduate in an arts, marketing or communication program with a minimum of 4 years’ related experience, preferably in the not-for-profit sector.
• Proven experience in sponsorship, customer service, communications and marketing in the private sector as well as experience with government and foundation granting procedures and individual giving and membership campaigns is required.
• Must possess excellent writing and presentation skills, and exceptional interpersonal and relationship management skills with the ability to develop effective partnerships as well as to persuade and negotiate.
• Must be a strategic thinker, highly motivated, able to work with minimal supervision.
• Must be organized and able to manage multiple priorities.
• Must be computer literate with excellent word processing skills.
Desirable Criteria
• Experience in a visual arts organization is an asset.
• Ability to start in the position within the first weeks of April 9 or April 16 2018
• The knowledge and understanding of French will be an asset
Acceptable Applications must include:
• A current resume
• A cover letter addressed to the Director of TPP [Gaëtane Verna], including salary expectations, indicating how you meet the essential criteria of this key position
Qualified applications are invited to apply by: March 23, 2018
Please quote Job Reference # 18F03-ET
E-mail: jobs@harbourfrontcentre.com
Harbourfront Centre is committed to building a diverse workforce and strongly encourages qualified applicants from all backgrounds to apply. Suitable accommodations will be available upon request during the hiring process.
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