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Job Description:
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Applications are invited for a Marketing Officer to create and execute marketing campaigns for the University, with an emphasis on digital marketing and social media. Reporting to the Director, Marketing + Communications, this position works alongside a small team to support a wide variety of University goals, including public engagement, student recruitment, reputation management and fundraising.
Emily Carr University of Art + Design is committed to supporting equity, diversity, inclusion and dignity of all people as well as establishing equal opportunities in employment. To that end, the university will seek to identify and remove potential barriers in employment including its recruitment, hiring, training, and promotion practices and foster a climate of equity.
RESPONSIBILITIES:
1 Creates and executes marketing campaigns using a variety of tools, including display and search advertising, social media, email marketing and print.
2 Creates, schedules and distributes content on social media channels.
3 Listens, monitors and responds to relevant social media messages and discussions.
4 Develops and implements strategies to build audiences and increase engagement.
5 Defines key performance indicators and measures, analyzes and reports on marketing efforts.
6 In collaboration with Communications staff, develops a comprehensive marketing plan that helps the university meet its recruitment, reputation and public engagement goals.
7 Leads a wide variety of projects from concept through production and evaluation, taking responsibility for timelines, budgets and deliverables.
8 Serves as a resource to other departments, providing advice and training when appropriate.
9 Writes communications copy, proposals, briefings and other documents.
10 Directs the work of external agencies, contractors and student staff, as needed.
QUALIFICATIONS:
Required Qualifications:
• Bachelor’s Degree in communications, marketing, journalism or a related field.
• Minimum five years of relevant professional experience.
• Or an equivalent combination of education and experience.
• Excellent writing and editing skills.
• Experience leading and evaluating successful data-driven marketing campaigns.
• Experience creating engaging content and distributing it across multiple platforms.
• Experience managing social media on behalf of an organization.
• Ability to use Facebook, Instagram and Twitter, including their ad platforms, in a professional capacity.
• Knowledge of digital marketing industry standards, best practices and trends.
• Experience with Google Analytics, Google Ads, email marketing and content marketing.
• Familiarity with A/B testing, landing page optimization and lead generation techniques.
• Naturally curious and resourceful with a drive to take initiative and solve problems.
• A genuine interest in art, design and media.
Preferred Qualifications:
• Familiarity with the following considered an asset: Hootsuite, MailChimp and Adobe Photoshop.
• Knowledge of Search Engine Optimization and Google Search Tools considered an asset.
• Experience working in the arts, creative industries or post-secondary sector considered an asset.
To apply for this job, please visit https://ecuad.peopleadmin.ca.
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