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Job Description:
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Manager, Database Marketing
Regular Full-Time
35 Hours per Week
ART + ACCESS + LEARNING
At the Art Gallery of Ontario (AGO), we bring people together with art to see, experience and understand the world in new ways.
The Art Gallery of Ontario (AGO) is among the most distinguished art museums in North America. We celebrate creativity, advocate for artists and shape the conversation about art in our local and international communities. We connect to the world through collaborative and innovative partnerships which provide opportunities to share fresh ideas and discover new voices. As a not-for-profit, we are a unique and complex organization, funded by self-generated revenues and government investment.
If you are seeking a dynamic, multi-faceted work environment then the position of Manager, Database Marketing may be the right challenge for you.
Reporting to the Director, Membership & Database Marketing, the Manager, Database Marketing will be responsible for developing, implementing and managing strategic direct marketing initiatives designed to drive awareness and attendance within AGO Brand and Strategic Plan parameters. Responsible for creating, managing and execution of marketing campaigns, managing all direct marketing communications and channels, to increase awareness of the Gallery, grow AGO audiences, particularly the AGO’s membership base, and drive growth across all business streams.
In collaboration with the Director, Membership & Database Marketing, the successful candidate will also manage work performance of department staff through hiring; training processes; the assigning, scheduling and monitoring of work completion; and managing work performance. The successful candidate will also manage delivery of services in accordance with department systems and procedures, applicable collective agreements; and AGO’s policies and procedures on security, administration, human resources, and department manager/supervisor responsibilities for workplace health and safety.
Our ideal candidate will have the following skills and experience:
• 5+ years’ experience in a direct marketing role, or equivalent education and directly related experience.
• Previous managerial /supervisory experience.
• Demonstrated success in developing, implementing and analyzing marketing campaigns that achieve revenue and audience targets.
• Current, comprehensive knowledge of marketing concepts, practices and techniques.
• Demonstrated experience with market and customer research methods and analyzing and leveraging research findings to inform new directions.
• Understanding of the dependency between direct communications and drive to the web for accurate information and complete the call to action.
• Solid understanding of CASL and email tools/platforms.
• Comfortable with data and reporting on campaign/communication performance and tracking.
• Detail-oriented while still understanding the big picture.
• Experience with life-cycle management through an integrated marketing channel mix.
• Experience developing behavioral & trigger based email campaigns to drive customer actions, engagement and loyalty.
• Demonstrated experience establishing and managing positive, professional working relationships with internal and external stakeholders.
• Demonstrated expertise in budget development and monitoring.
• Demonstrated negotiation/mediation, and influential leadership skills.
• Desire and ability to thrive in a fast-paced and dynamic organization.
• Strategic thinker and creative problem solver.
• Well-developed administrative and organizational skills.
• Knowledge and passion for visual arts an asset.
In accordance with the Ontario Human Rights, Accessibility for Ontarians with Disabilities Act & the AGO’s Recruitment & Selection Policy for Staff, a request for accommodation will be considered throughout the hiring process.
The Art Gallery of Ontario is an Equal Opportunity Employer.
We thank all applicants but must advise that only those selected for interviews will be contacted.
We invite individuals who reflect the diversity of our visitors to apply by visiting our website at https://ago.ca/jobs-and-volunteering. The application deadline date is May 11, 2018.
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